Guest Blog: Reggie Lutz on Amazon and the review system

Guest Blog

Reggie Lutz

Okay, so before I begin this little rant, I need to clarify that I don’t hate Amazon. I have my books available through Amazon services, and I love that this is something I can do. There have been a few changes to services lately that are hostile to authors. (Not new in Amazon’s history as a business.) And there have been a few changes that seem a bit hostile to customers.

Before I unpack all of that, I need to provide context. So here are some links outlining the issues I am about to discuss.

First, we have changes to how authors are paid through the Kindle Unlimited feature available to consumers through Amazon Prime:

Next, we have the increased importance of reviews to the Amazon ratings system:

Then we have Amazon deciding what reviewers relationships to individual authors are:

Before the changes to Kindle Unlimited payouts…

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