DARK SOCIAL | Warren Ellis

“Dark Social” is the notion that people share “content” via private/secure messaging apps, one-to-one or one-to-select-group.  That social sharing activity can’t be measured in any useful way.  There is no freely-available prosumer tool to quantify the sharing of a link.  Hence, they call it “dark social.”  When you hear someone say “dark social,” they’re bemoaning … Continue reading DARK SOCIAL | Warren Ellis



I’ve always been one of splintered interests and activities, and by natural consequence of that, a rather transient attention span.  But as I get more active and, let’s face it, older, I have less time (read: patience) for hopping fro-and-to various locations. For instance, social networking – I typically only have the mental patience to dabble in … Continue reading CONSOLIDATION & TONAL SHIFT