“Dark Social” is the notion that people share “content” via private/secure messaging apps, one-to-one or one-to-select-group. That social sharing activity can’t be measured in any useful way. There is no freely-available prosumer tool to quantify the sharing of a link. Hence, they call it “dark social.” When you hear someone say “dark social,” they’re bemoaning the inability to get click reports off of actual conversation. Because when you see someone on the street head-down in their phone and dabbing away at the screen, they’re not cut off from the outside world. They’re talking to people. Fuck your Black Mirror narrative – they’re just more interested in a window to their friends and family than they are in you peering at them in judgement. And all that action of being engaged in a life of having your loved ones in your hand all the time and being able to show them things and talk about it? That’s Dark Social now.
I’ve always been one of splintered interests and activities, and by natural consequence of that, a rather transient attention span. But as I get more active and, let’s face it, older, I have less time (read: patience) for hopping fro-and-to various locations. For instance, social networking – I typically only have the mental patience to dabble in one primary social arena on these Interwebs. In 2003 it was LiveJournal. From 2004 to 2007 it was MySpace. In 2008 I went back to a more insular social network of writers at the Zoetrope Virtual Studio. I 2010 I discovered Twitter, but didn’t truly get active with it until 2011. Finally, in 2013 I stopped resisting Facebook and it has become my predominant arena more by default of familial and friendly connections than preference (personally I think Google+ is laid out better and navigates more logically). I have a number of groups I admin and/or participate in on FB because, again, that is the virtual space where the social per capita is highest.
So what about my personal website outlet and blogging? The recent history of that all stared in 2009 with Brandon Rucker Writes over on Blogger (which at last count has 37,634 pageviews – not bad for a nobody). In 2014 I finally folded that and migrated its archives over into what you know and love as Ruckerpedia here at brandonrucker.com (in association with WordPress). In the waning days of my comic book journalism I created Comic Book Fetish on Blogger in 2013 and by the end of 2014 I’d put that journalism hat away and dusted off my fiction hat, so CBF has pretty much gone defunct, but since the FB page for CBF still has a little activity and the fact that I’ll always have my fetish for comics, I’ve just decided to fold that into Ruckerpedia as well, including all previous posts (available for your perusal, if you’re feeling adventurous). And the newest advent in the Brandon Rucker network – Hello, Blank Page, started just last December – is also being fully integrated into Ruckerpedia. Now brandonrucker.com can truly be the one-stop-shop Wal-Mart of yours most true. We’ve got the best prices right here, I promise!
Now the only “double dipping” I’ll be doing is for my pen name(s). More on that when the time is right.
Also, there’s been a, um, tonal shift here at Ruckerpedia, which just means I’ve chosen the TONAL template which I was using for Hello, Blank Page. I love its sparse layout and monochromatic theme and the way it simply puts emphasis on the words that appear on the page. So fresh, so clean. Simple. I there’s a lot of truth to the notion that as people age they tend to prefer simplicity over complication and complexity. But, if I’m honest and acutely self-aware then I can admit that although I prefer simplicity around me, within myself I’m just as complex as ever. There’s balance in that, I suppose.
However, if there’s one drawback to this spare layout, it’s that the sidebars, links and navigational tools are hidden by default. Just click that lined button at the top right to find all the extra goodies.
Y’all be good to one another.
And thanks for shopping, er, I mean visiting and reading at Ruckerpedia.