DARK SOCIAL | Warren Ellis

“Dark Social” is the notion that people share “content” via private/secure messaging apps, one-to-one or one-to-select-group.  That social sharing activity can’t be measured in any useful way.  There is no freely-available prosumer tool to quantify the sharing of a link.  Hence, they call it “dark social.”  When you hear someone say “dark social,” they’re bemoaning … Continue reading DARK SOCIAL | Warren Ellis